Decoding cognitive failure

Your Brain Has
Bugs.

Explore the cognitive biases, psychological traps, and behavioral patterns that hijack smart leaders, entrepreneurs, and decision-makers — and learn the mental models to fight back.

Read the Latest → Subscribe for Updates
Confirmation Bias Sunk Cost Fallacy Dunning-Kruger Effect Anchoring Bias Impostor Syndrome FOMO Analysis Paralysis Survivorship Bias Halo Effect Bandwagon Effect Recency Bias Negativity Bias Framing Effect Availability Heuristic Tall Poppy Syndrome Confirmation Bias Sunk Cost Fallacy Dunning-Kruger Effect Anchoring Bias Impostor Syndrome FOMO Analysis Paralysis Survivorship Bias Halo Effect Bandwagon Effect Recency Bias Negativity Bias Framing Effect Availability Heuristic Tall Poppy Syndrome

Latest Posts

What's Hijacking Your
Thinking Today?

trap

The Sunk Cost Trap: Why You Stay in Bad Relationships, Dead-End Jobs, and Boring Movies

You're ninety minutes into a terrible movie. You want to leave. But you paid $15 for the ticket. So you stay. Welcome to the most expensive mental trap in business, leadership, and life.

8 min read Read →
bias

Status Quo Bias: Why We Cling to the Devil We Know

You're typing on a keyboard designed to slow you down. And that's just the beginning of how the status quo is quietly running your life.

5 min read Read →

The Full Index

The Brain Bug Index

Every cognitive bias has a pattern. Every pattern has an antidote. Explore the psychological traps that derail leadership, business strategy, personal finance, and everyday decision-making — with real stories, behavioral science research, and mental models to fight back.

Sunk Cost Fallacy Confirmation Bias Anchoring Bias Impostor Syndrome Dunning-Kruger Effect FOMO Survivorship Bias Halo Effect Bandwagon Effect Negativity Bias Recency Bias Framing Effect Analysis Paralysis Availability Heuristic Tall Poppy Syndrome Hindsight Bias Optimism Bias Status Quo Bias Loss Aversion Peak-End Rule Fundamental Attribution Error Spotlight Effect Planning Fallacy Groupthink Bystander Effect Zeigarnik Effect Mere Exposure Effect Endowment Effect Authority Bias Curse of Knowledge Decoy Effect Hyperbolic Discounting Self-Serving Bias Normalcy Bias Reactance
Kasra Mojtahedi — leadership psychology and cognitive bias expert

About the Author

15 Years in the Trenches
of Human Decision-Making

Partner at one of the world's largest consulting firms. CPA. Technologist. Venture investor. I've spent over 15 years leading enterprise transformations, mergers, and strategy initiatives at the highest levels — and I've seen firsthand how invisible psychological forces drive the decisions that make or break organizations, careers, and lives.

Read My Story →